I am really liking the direction that Asics is going in with their ads. They are witty, motivating, and visually appealing. The theme of the ads is “my running partner” and each advertisement depicts a different runner and their “running partner.” Of course, that partner does not necessarily have to be an actual human. On top of that, Asics is using the slogan of “sound mind, sound body”, which is a philosophy that I subscribe to. In addition to this cool advertising campaign, they have a great product line. I think that what Asics is doing can really generate some public interest and get more people out on the trails. Even if I am wrong, they are at least getting me more excited about running.
Check out some more of their ads here.
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